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Discover how artists, brands, and publicists use music festivals like Coachella and Camp Flog Gnaw as PR gold mines for image-building, media buzz, and cultural relevance. You’ve just gotten to the festival. You’re wearing your new, super cool outfit, and you can hear the music vibrating through the ground. The world around you has a pulse. Music festivals are such a unique experience that it seems impossible to replicate the feeling of them unless you're physically attending

Discover how digital marketing has revolutionized the music industry, from social media promotion and streaming strategies to viral campaigns that help artists build global fanbases. It started as a pipe dream. The idea of breaking into the music industry meant joining a label (if you could get through all the other artists also doing the same thing), getting played on the radio, or selling CDs out of your trunk. Now we fast forward to today, where one video on TikTok can mak